Rolex and Davidson & Licht History

What started as a modest Jeweler in 1916, Davidson & Licht has evolved into one of the country’s premier luxury shopping destinations in the San Francisco Bay Area. In 1990, Davidson & Licht Jewelers was honored to become an Official Rolex Jeweler. February 2014 marked another major milestone for Davidson & Licht Jewelers. After 56 years in the Broadway Plaza Shopping Center, Davidson & Licht built an exquisite 8000-square-foot flagship location in the heart of Downtown Walnut Creek. The new location boasts a state-of-the-art design concept which includes a unique Rolex experience.

‭Since our founding in 1916, Davidson & Licht Jewelers has been dedicated to providing the ultimate customer experience for all of our customers. Our service, knowledge, and selection sets us apart from others in the industry. As an Official Rolex Jeweler, our experienced sales team has the training and expertise to help you find the perfect Rolex timepiece.