In the early 1990’s, when gold was still king, Michael re-discovered an old friend, Platinum, and transformed the jewelry industry forever. The metal of royalty first made famous by Louis Cartier, Platinum had been ignored by a jewelry establishment that was increasingly focused on mass production.Although a softer metal, Platinum is far more dense and durable than gold. As a result, working with Platinum requires far more skill, time and effort. By the end of the decade, Michael turned Platinum into a household name with an array of innovative and spectacular designs. Michael was also the first to implement Micro Pavé, an intricate and painstaking yet elegant method of setting ultra-miniature diamonds to lend a more delicate ambience to the center stone than had ever been achieved. Michael was also first to focus not just on the outside of the ring but on the bottom and inside as well. He began incorporating his logo into the back of each piece and eliminated unsightly holes inside the ring. His look was bold, solid and unmistakably Michael B.With the introduction of the Trois © Collection, Michael set another trend by incorporating a matching band on each side of the engagement ring. The result is an unsurpassed level of balance and symmetry now featured in his other award-winning bridal collections. While many top name designers manufacture their product overseas to cut costs and increase profits, Michael B. jewelry is manufactured in Studio City, California, where quality and service remain top priorities. Although Michael has serviced too many celebrity clients to list, he feels that every client should be treated like a star and as such, he bonds with each of his clients on a personal level.